"So when you're smelling this coffee you're getting really sweet kind of cereal notes, it's very bright and light, so you almost get some lemony, kind of citric notes," she said.
Loman said what she does is 'tasting with thoughts' making memories as she sniffs and slurps.
The company favors "third-party-certified coffees in order to help guarantee a living wage for historically impoverished farmers."