Adweek: Brooklyn Roasting Co. and IBM Are Letting You Track Your Coffee on the Blockchain
Adweek: Brooklyn Roasting Co. and IBM Are Letting You Track Your Coffee on the Blockchain The pop-up is also helping explain the technology to customers IBM: Brooklyn Roasting Co.’s pop-up at Smorgasburg offered customers a chance to track their coffee beans on the blockchain. This past Saturday at Smorgasburg, an open-air market in Brooklyn, N.Y., …